SX 777 Privacy Policy — How We Handle Your Personal Data

SX 777 operates the online gaming and sports betting platform available at sx777.im. We are the data controller in respect of the personal information collected through this platform, meaning we make the decisions about how and why your data is processed.

We are committed to handling your personal data responsibly, transparently, and in line with applicable data protection principles. This Privacy Policy applies to all registered members of SX 777, including players based in Pakistan and any other jurisdiction where the platform is accessible.

If you have any questions about how SX 777 handles your personal information, or if you want to exercise any of your data rights, you can contact us at support@sx777.im or through the live chat facility on the platform. We aim to respond to all privacy-related queries within 48 hours.

SX 777 collects personal data in several ways: information you provide directly when registering or using the platform, data generated by your activity on the platform, and technical data collected automatically through your device and browser. We collect only what is necessary for the purposes described in this policy.

Information you provide to us:

Identity and age verification documents — such as a copy of your CNIC, passport, or driving licence — may be requested by SX 777 as part of our Know Your Customer (KYC) process. These are handled with the highest level of care and are only reviewed by authorised staff.

Data generated by your platform activity:

Technical data collected automatically:

SX 777 uses the personal data we collect for the following specific purposes:

• Account management: To create and maintain your SX 777 account, authenticate logins, and manage your preferences and settings.
• Payment processing: To process deposits and withdrawals in PKR through Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and card payments. Your payment data is handled in accordance with the security requirements of your payment provider.
• Identity and age verification: To confirm that you meet the eligibility requirements to use SX 777 — including the minimum age of 18 — and to comply with anti-money laundering (AML) and Know Your Customer (KYC) obligations.
• Service delivery: To make the SX 777 gaming and sports betting experience work — settling bets, crediting winnings, applying VIP Club cashback, and administering promotions.
• Customer support: To respond to your queries, resolve disputes, and handle account-related requests through our live chat and email support channels.
• Fraud prevention and security: To detect and prevent fraudulent activity, account abuse, multi-accounting, bonus exploitation, and any other misuse of the SX 777 platform.
• Responsible gaming: To monitor account activity for signs of problem gambling behaviour and to apply responsible gaming tools such as deposit limits and self-exclusion where applicable.
• Platform improvement: To analyse how members use SX 777 — which games are most popular, where navigation issues arise, how the mobile experience performs — so we can make the platform better over time.
• Legal compliance: To meet our obligations under applicable laws and regulations, including responding to lawful requests from regulatory or law enforcement authorities.

SX 777 processes personal data under the following legal bases:

• Contractual necessity: Processing required to perform the contract between you and SX 777 — operating your account, processing transactions, settling bets. Without this processing, SX 777 cannot provide its services to you.
• Legal obligation: Processing required to comply with applicable laws — KYC checks, AML reporting obligations, responses to regulatory authorities, and age verification requirements.
• Legitimate interests: Processing required to protect the integrity of the SX 777 platform, prevent fraud, improve our services, and ensure platform security — where these interests are not overridden by your privacy rights.
• Consent: Where we send you marketing communications or use non-essential cookies, we do so only with your consent. You may withdraw consent at any time and this will not affect the lawfulness of processing carried out prior to withdrawal.

SX 777 uses cookies and similar tracking technologies to make the platform work correctly and to understand how members use it. A cookie is a small text file stored on your device when you visit sx777.im.

We use the following categories of cookies:

• Strictly necessary cookies: Required for the SX 777 platform to function. These include session cookies that keep you logged in and security cookies that protect against cross-site request forgery. These cannot be disabled without breaking platform functionality.
• Functional cookies: Remember your preferences — such as your preferred language, currency display, and previously visited sections of the platform — so you do not have to reset them each visit.
• Analytics cookies: Collect aggregated, anonymised data about how members navigate sx777.im — which pages are visited most, where drop-offs occur, which game categories are most active. This data helps us improve the platform. We do not use analytics cookies to identify individual users.
• Marketing cookies: Only applied where you have given explicit consent. These track whether you arrived at SX 777 through a referral link, allowing us to credit the referring member through our Refer a Friend programme.

You can manage your cookie preferences through your browser settings. Disabling strictly necessary cookies will impair your ability to use the SX 777 platform.

SX 777 does not sell, rent, or trade your personal data. We share personal data only in the limited circumstances described below, and only to the extent necessary for the specific purpose:

• Payment processors: Your payment details are shared with your chosen payment provider — Easypaisa, JazzCash, NayaPay, SadaPay, your bank, or your card issuer — to process deposits and withdrawals. These providers operate under their own privacy policies and security standards.
• Identity verification services: Where KYC verification is required, your identity documents may be processed by a third-party verification service provider. These providers are contractually bound to handle your data securely and use it only for verification purposes.
• Game providers: Some casino games available on SX 777 are provided by third-party game developers. Your account identifier (not your full personal details) may be shared with the game provider to facilitate gameplay and resolve any technical disputes.
• Legal and regulatory authorities: SX 777 will disclose personal data to government bodies, law enforcement, or regulatory authorities where required by law or where we are under a legal obligation to do so — for example, in connection with a formal AML investigation or a court order.
• Business transfers: If SX 777 is acquired by or merges with another entity, personal data held at the time of the transaction may be transferred to the acquiring entity as part of that business transfer. Members will be notified of any such change that affects how their data is processed.

SX 777 takes the security of your personal data seriously and applies appropriate technical and organisational measures to protect it against unauthorised access, loss, alteration, or disclosure. Our security approach includes:

• Encryption in transit: All data transmitted between your device and sx777.im is encrypted using TLS (Transport Layer Security). The padlock icon in your browser address bar confirms this connection is active.
• Encryption at rest: Sensitive personal data — including identity documents and payment information — is stored in encrypted form in our databases.
• Access controls: Access to personal data within SX 777 is restricted to staff who need it to perform their job functions. Strict role-based permissions apply and all data access is logged.
• Regular security reviews: Our platform undergoes regular security assessments and penetration testing. Identified vulnerabilities are addressed promptly.
• Incident response: SX 777 maintains a formal data breach response procedure. In the unlikely event of a data breach that affects your personal data, we will notify you promptly and take immediate steps to contain the incident.

While we take every reasonable precaution, no system is completely immune to security risks. You also play a role in keeping your account secure — use a strong, unique password for your SX 777 account and do not share your login credentials with anyone. Our support team will never ask for your password.

SX 777 retains personal data only for as long as it is necessary for the purpose for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Account and registration data: Retained for the duration of your account and for a period of five years following account closure, as required for regulatory compliance and dispute resolution purposes.
• Transaction records: Deposit and withdrawal records, betting history, and financial transaction data are retained for seven years from the date of the transaction, in line with standard financial record-keeping requirements.
• Identity verification documents: Retained for five years from the date of verification or account closure, whichever is later, in line with AML regulatory requirements.
• Customer support records: Retained for three years from the date of the last interaction, unless the matter involves an unresolved dispute or legal proceedings that require longer retention.
• Marketing consent records: Retained for as long as you remain subscribed to marketing communications, plus a period of two years following unsubscription to demonstrate lawful processing.
• Analytics and technical data: Anonymised or aggregated analytics data may be retained indefinitely as it cannot be linked back to individual users.

When retention periods expire, personal data is securely deleted from SX 777 systems or anonymised so that it can no longer be associated with an identifiable individual.

As a member of SX 777, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting us at support@sx777.im or through live chat.

The SX 777 platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. Our registration process includes an age declaration, and we conduct age verification checks on accounts where there is any doubt about eligibility.

If we become aware that an account has been registered by a person under the age of 18, we will immediately close the account, delete all associated personal data, and return any real-money balance to the payment method used for the deposit.

If you believe a minor has registered an account at SX 777, please contact us immediately at support@sx777.im so we can investigate and take appropriate action without delay.

SX 777 may send you marketing communications — promotional offers, VIP Club updates, bonus notifications, and PSL season promotions — by SMS or email. We will only send these if you have given your consent to receive them during registration or at a later point through your account settings.

You can withdraw your consent to receive marketing communications at any time by:

• Updating your communication preferences in your SX 777 account settings.
• Replying STOP to any SMS message from SX 777.
• Clicking the unsubscribe link in any marketing email from SX 777.
• Contacting support@sx777.im and requesting removal from marketing lists.

Withdrawing marketing consent will not affect your ability to receive important transactional messages — such as deposit confirmations, withdrawal notifications, and account security alerts. These service messages are sent regardless of marketing preference because they relate directly to the operation of your account.

The SX 777 platform does not contain links to external third-party websites in its main navigation or content. Where third-party game providers operate within the SX 777 interface, those games are delivered within our platform environment and your interaction with them is covered by this Privacy Policy.

If you arrive at sx777.im through a link from an affiliate or referral website, the privacy practices of that third-party site are outside SX 777's control and responsibility. We encourage you to review the privacy policy of any external site you visit before providing personal information to it.

SX 777 may update this Privacy Policy from time to time to reflect changes in our practices, changes in applicable law, or improvements to our platform. When we make changes, the "Last Updated" date at the top of this page will be revised accordingly.

For significant changes that materially affect how we process your personal data, we will make reasonable efforts to notify you directly — typically via email or an in-platform notification — before the changes take effect. For minor clarifications or updates, the revised policy will be published on this page without specific notification.

Your continued use of the SX 777 platform after any update to this Privacy Policy constitutes acceptance of the revised terms. If you do not agree with how we process your personal data following an update, please contact us to discuss your options or to request account closure.

If you have any questions, concerns, or complaints about how SX 777 handles your personal data, we want to hear from you. Our data protection queries are handled by senior members of our support team who are familiar with privacy obligations.

You can reach us through:

• Live Chat: Available 24/7 on the SX 777 platform. Select "Privacy / Data Query" in the chat subject options for direct routing to the right team.
• Email: support@sx777.im — for privacy queries, please include "Privacy Policy" in your email subject line. We aim to respond within 48 hours.

We take all privacy complaints seriously and will investigate every query fairly and promptly. If you are not satisfied with our response to a complaint, you have the right to escalate the matter to the relevant data protection or privacy authority in your jurisdiction.

We also encourage members to review our Terms and Conditions and Responsible Gaming pages, which together with this Privacy Policy form the full suite of member-facing policies on the SX 777 platform.